aj owner Minae Tawata has run her successful party dress business for 9 years.

Dressing up is important for people preparing to go to a party and, especially for ladies, that often entails hours of scouting department stores, boutiques and brand-name stores. Then there are party shoes, matching bags and accessories to consider.

The shop’s selection covers everything one needs with a party dress, such as shoes, bags and accessories.

All that takes time and effort. ameroticajapan, usually known for its customers as “aj” has everything a woman would need for the party season in the same shop. The dresses are formal, cocktail-size from XS to 2XL and from short to long. Also, they have NuBra-brand strapless and backless bras for dresses cut low in the back. The shop is now celebrating its 9th anniversary.

Owner Minae Tawata used to work at a dress shop as the store manager. She decided to open her own business nine year ago after having a baby, thinking she could work on more flexible schedule. Now her daughter is already 11 years old, and her dream is to join her mother at aj someday in the future.

Tawata says, “I love talking with customers and coordinate a proper party outfit for them. All of my customers have left the shop satisfied, and almost all come back. My American customers come here to get ready for service anniversary balls, proms, and all kind of parties and special dinners.” She always welcomes every customer with her friendly smile.

Some people have trouble to find a fitting dress from the rack. No problem, aj will fix it to just your size. The alteration takes about three to four days. The cost of alteration is very reasonable, for example ¥1,000 to ¥2,500 ($10 to 25) for fixing hem with lining or flaring, ¥1,000 to ¥1,500 ($10 to 15) for strap adjustment for halter strap, ¥2,000 to ¥3,500 ($20 to 35) for body resize with zipper and an additional ¥500 to ¥1,000 ($5 to 10) for silk, delicate or special materials. The alteration fees must be paid in cash either in dollars or Yen.

aj shop is in Ginowan, about 200m from Hwy 58 towards Convention Center.

The shop is open from noon to 20:00 daily but closed irregularly. Payments in dollars, yen, and major credit cards are accepted. The shop is located at 3-4-16 Mashiki, Ginowan-shi, on the main road between Highway 58 and Okinawa Convention Center. Their phone number is 098-890-1786.

The Google map may take you to the backside of the shop. The shop is on the other side and there are six parking spots right next to the shop. There is Karaoke House Flamingo is right next to the shop as well.

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