New FamilyMart commercial unites Okinawans worldwide

A new Okinawa FamilyMart commercial has been broadcast on local TV stations from Monday, with slogan “Okinawa is family. Worldwide!” The commercial is accompanied with a song by well-known Okinawan band BEGIN called ‘Kokudo 508 Gousen’.

This new commercial is the 7th part in a series of commercials with the theme of family and Uchinanchu (Okinawan). For the commercial, entertainment production company FEC President Tomoji Yamashiro interviewed descendents of Okinawans from four countries. The commercial can also be seen on YouTube starting today (Jan. 14).

10:40 18 Jul , 2024