McDonalds to start delivery service on Okinawa on Oct. 2nd

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McDonald’s Japan announced that it will start a new delivery service called ‘Mac Delivery’ at two stores; Kokusai Street Makishi for Naha area and Ohira Inter for Urasoe from October 2^nd.

This is the first delivery service for McDonald’s on Okinawa. The service allows customers to order any food item on the menu, except for soft cream by the phone or Internet.

Mcdnald’s has ran delivery service as a test case in Tokyo area since Dec. 2010, and gradually expanded it to other areas in the capital region. There are now 183 stores in 11 prefectures out of 3,112 MsDonald’s stores in Japan that offer the service.

The delivery service is limited to orders from 7 a.m. to 11 p.m., and the delivery area is limited to around 10-minute-drive from the store. In the morning ‘Asa Mac’ time between 7 and 10:30 a.m., and the value of the order must be over ¥1,000. Other than than during the breakfast time, over ¥1,500 is required. In addition, a delivery fee of ¥308 is charged.

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bobby

McDonalds Japan really did their homework and customer base to add this service, or rather service that is setup to fail and then they don’t look bad for “trying”. That’s the Japanese system, one would think that by driving around Okinawa it doesn’t take much to see that the customer base is not in those locations, but rather Chatan and Okinawa City, hell how many Y plates in drive thru and US people do you see on a daily basis stuck in the back of a ripoff cab that the actual cab fare is more than the meal one is buying. No this is meant to deter the service from reaching the intended target but fail just so they can say we tried but it didn’t work.
- Rico Valverde
  
  So your saying us fat and lazy americans would make Mcdonalds a killing?!?! Nice!
  - bobby
    
    not necessarily, but the customer base or delivery certainly wouldn’t be coming from the Japanese but from where the actual market base really exists. They just want to prove that this system will not work so that they don’t have to deal with Americans, or other foreigners (specifically Americans)…the less interaction other than eating places they do the better it is for them. Putting it frankly the easier it is to take a foreigners money with as little interaction as possible the better it is for them. After all how many local Japanese do you see at a McDonalds in a cab at a drive thru?
    - BlahJU
      
      How many Japanese are told they can’t drive for arbitrary reasons and have no choice but to take a cab? Do you have any facts to back up your claim that McDonald’s is so xenophobic (McDonald’s of all companies) that they actually work to make sure new services they offer are a failure? That sounds pretty ridiculous.
      - bobby
        
        I’m so glad you responded. But before I provide a response to the great questions you ask, may I ask how long have your lived in Japan, not just in Okinawa and on the local economy with no ties to a US base.
      - BlahJU
        
        I’m not really sure why that is relevant, but if you absolutely must know, I’ve been here for just over 9 years. 1 year active duty, 4 years as a contractor, and the rest off base with no ties whatsoever to the base. I currently work for a Japanese communications company.
      - bobby
        
        My apologies in the delayed response but I have a family to support and like most out there have to work. Yes your absolutely correct it makes no business sense, and I agree it even sounds ludicrous and far fetched. However with all things said in reality it is very true Mcd’s is not alone nor this practice new.
        
        Regarding where one lives is relevant; much like tasting a favorite dish and then having preference over another dish without trying the full flavor sort of like living only in Okinawa and parts of Tokyo around a base without really tasting life firsthand living on local economy in other parts of Japan not exposed to US bases. Life is much different on the other side of the fence. I and many others when we first arrived
        early on have experienced both tastes fully. Please don’t’ take it wrong or personally, I could be wrong but 4 yrs on the local side is not much time spent in Japan. You’re still what we say “at the end of the honeymoon”. Secondly base exposure can taint a person’s feelings about living in Japan over the years but not saying that this has occurred with you in anyway.
        
        Now to the facts: 1. Japan like most countries is controlled by the elite. The elite in Japan don’t want the foreigners, specifically the nationalists who by the way are in positions of power not just politically but big business and big banks, shakers and movers. These shakers and movers govern the companies who do or are allowed to do business in Japan as well as the rest of Japan and its government.
        
        2. Are you familiar with Planned Obsolescence? Planned obsolescence occurs when something is intended to wear out or stop being useful after a predetermined period of time — and that time is often short from a few weeks’ months sometimes a few years.
        
        It isn’t always easy to identify, since there can be many reasons why something becomes no longer useful. To some degree planned obsolescence is probably necessary in many fields, through so-called value engineering. This is where even US and foreign companies/countries whose employees have studied abroad learn the technique to rule out what the power movers feel are undesirable and in the best interest of their hidden motives. One can even say there are ways that companies exploit planned obsolescence to make consumers buy or not buy a product, such as by purposefully making it difficult, or too costly, or by preventing backwards compatibility hence a failed trial program (McD’s delivery in a certain area) just to prove a point and meet the power movers ideal agenda or goals so that the company can continue to do business, the dirty deeds of corporations. You may ask How? Good question. One way is by segmentation; this involves finding out what kind of consumers with different needs exist. Segmentation, targeting, and positioning together comprise a three stage process (1) determine which kinds of customers exist, note this one is key: (2) select which ones we are best off trying to serve and (3) implement a companies’ demographics, tastes and preferences optimizing or limiting products/services for that segment and communicating the results and the choice made to distinguish the company values that way without coming across as preferential or indifferent and saving face as a company with its consumers.
        
        I concur it makes no business sense but it happens all the time just in various forms, and that includes even some of the bigger giants.
        So for the case of argument don’t’ think that I am indifferent to Japan or
        its people, just that I can read between the lines as most of the gaijins who have been here can attest. Thank you for your reply and posting.
Paul

I dunno, the McD’s in Naha stay pretty busy. Plus they are limiting the service to a 10 min area around the stores.